Julian
Pineda

Transformative leader in digital ecosystems and technology strategy.

A global digital transformation consultancy specializing in tailored development and activation strategies.

• Partnered with clients worldwide, including leading fintech and retail organizations, to deliver transformative digital solutions tailored to their business needs.
• Spearheaded projects such as marketing data-driven personalization initiatives, enrollment wizards for fintech platforms, and the seamless integration of innovative AI-based solutions into existing client infrastructures.
• Directed initiatives that reached over 5 million users, significantly enhancing customer retention rates and unlocking over $10 million in new annual revenue streams.
• Championed accessibility and inclusive design to strengthen brand-audience connections, fostering trust and loyalty.
• Oversaw end-to-end implementation and deployment of digital solutions.

A global digital experience design agency specializing in strategic advisory, design, and marketing solutions.

• Directed high-impact personalization and lease renewal projects for Nissan and Infiniti, engaging over 1 million customers and driving brand loyalty.
• Led the successful launch of the Nissan Ariya campaign, orchestrating cross-functional teams of 50 members across the UK, Central America, Canada, and the US.
• Spearheaded the hiring, onboarding, and retention strategy for new team members, including developing an innovative onboarding platform that reduced onboarding time by 50%.
• Partnered with marketing, design, and revenue teams to align customer-focused initiatives with business objectives.
• Led product management and innovation initiatives with internal and external stakeholders.

Collaborated with industry leaders, including Loblaws, PcExpress, Shoppers Drug Mart, Honda, Coca-Cola, and TD Canada Trust to deliver transformative digital solutions.

• Directed the launch of PcExpress, a digital platform that reached over 4 million users monthly, driving significant engagement and customer retention.
• Led TD Canada Trust personalization initiative designed to connect with over 6 million users across Canada.
• Orchestrated marketing campaigns for Loblaws, achieving seasonal outreach to over 2 million users per campaign.
• Championed innovation by integrating accessibility strategies into high-profile projects.
• Oversaw budgeting and resource allocation for an annual portfolio valued at $2.5 million.

As the Director of Front-End Development - Online Banking and Omnichannel, I:

• Scaled the front-end development team from 2 to 20 members, managing 18 concurrent projects for over 8 million users.
• Delivered a strategic front-end roadmap that improved development efficiency, integrating multiple technology platforms.
• Reduced accessibility bugs by 90% before the first QA cycle through best practices implementation.
• Accelerated product delivery timelines by developing an in-house framework and optimizing processes.
• Led cross-functional collaboration to define customer journeys and enhance user experience across desktop and mobile.
• Managed a $2.5 million annual budget, optimizing resource allocation and driving product management initiatives.